Google Shopping is the leading price comparison platform and serves as the main source of traffic for E-commerce websites. The increasing competition, the frequent price changes, together with the vast number of catalog products, are making this a huge challenge in winning and achieving increased conversion rates to your site.
The key for a winning e-commerce strategy in google shopping is clear:
Be the one with lowest product price and reach the highest traffic and conversion rate (Sales).
If we hold the 1st position (Lowest price) on Google shopping, we attract about 90% of the customers to our site for this product.
If we hold the 2nd position (Middle price) we will get about 50% of the customers to our site.
If we hold the 3rd position (Highest price) we will get about 20% of the customers to our site.
If we hold the 4th position or lower, the chances to make a sale are very low since we are not competitive at all (out of the top 3 positions).
The need for a system to monitor our competitor’s advances such as their exact prices per product is integral to our success. In order to win the competition, we must see the complete, accurate picture. We must reveal products that do not have any price advantage over our competitors, do not attract enough relevant customers, and waste allot of our marketing budget for clicks with no conversions.
Every day, the optimizer automatically analyzes our products (catalog) competitors and provides a daily report regarding the price changes, our current positions, our winning positions, our losing positions, and provides all the most important info to letting us optimize our prices, our product titles keep our winning top positions - and sales!
1. Comparison of our site's products catalog against competitors over the same products in Google Shopping.
2. A daily report that will be shared automatically that will includes the following features:
✓ Daily main report – Displaying our site's products cheapest (marked in green color), our middle priced (marked in blue color) and the highest priced (marked in red color).
✓ Win positions report - Tracking the competitors that we managed to overtake and beat in price on any given day.
✓ Lost positions - Tracking the competitors who overtook us in prices and lowered us in positions on any given day.
✓ Full catalog google competition analysis chart - Shows us exactly how many of our products are in 1st, 2nd and 3rd positions and in how many products we have SEO errors on Google.
✓ Keyword Competition analysis – The most popular keywords our competitors use for each of their products.
✓ Competing product page link – Live link to the product page our competitor use, for extended marketing analysis, to learn how they present their products, product
descriptions, photos and their marketing method for presenting/selling the products to their customers.
✓ Check your winning google 1st position prices before you buy your goods – With the OptimizEr you can automatically check the first positions items of your supplier's catalog before you purchase goods from him.
✓ SEO product analysis - Analysis of errors in product titles to enhance SEO performance.